Our Concept: A Fairer Future for Motor Insurance.
App & Tag
Button uses a simple, self-install telematics tag and companion app to collect driving data in real time. Even minimal mileage can generate an accurate, personalised risk score. Drivers are rewarded for safe behaviour such as smooth acceleration, gentle braking, and consistent adherence to speed limits, resulting in fairer, behaviour-based premiums.
Claims & Customer experience
Our AI-assisted claims platform accelerates settlements, verifies repairs, and ensures full transparency. By partnering with local repair shops, we prioritise efficiency, quality, and sustainability. Drivers benefit from fast, hassle-free claims while supporting a local repair ecosystem.
Technology & AI Platform
Button's AI platform analyses driving behaviour across multiple data points, predicts risk patterns, and continuously adjusts pricing models. Our algorithms are designed to be ethical, privacy-compliant, and fully encrypted, adhering to UK data protection standards.
Active risk pool management
Button's proprietary "three-strike" system and post-risk filtering ensures that risk pools remain balanced, claims-light, and commercially sustainable. By actively managing risk, we can offer competitive premiums without compromising safety or coverage quality.
