A Transformative Opportunity in Motor Insurance.

Button offers a compelling SEIS/EIS approved investment opportunity in the £17.5bn UK private motor insurance market. Our platform combines technology, telematics, and AI to provide a scalable, profitable, and socially responsible insurance model.

Business presentation illustration

Investment rationale

Data-led underwriting

Behaviour-based premiums reduce risk and attract safer drivers.

Scalable city-by-city rollout

Targeted local launches optimise risk pools and improve community outcomes.

Balanced risk management

Proprietary "three-strike" and post-risk filtering systems keep pools efficient and claims-light.

ESG & impact

Investors support measurable ESG outcomes:

Carbon-reduced repair options.

Community reinvestment initiatives.

Safer roads and responsible driving incentives.